Bill Boerum – Wine Tour Guide & Driver

First Time Visitors & Returning Wine Enthusiasts and Collectors

PUC Licensed & Insured / TCP 0037269

Certified Tourism Ambassador • Better Business Bureau Rated A+


FOR THE CLIENT: Whether a first-time visitor to the wine country or a returning enthusiast or high-end collector, I will provide a private tour and wine tasting itinerary for a unique experience which will maximize tasting time. Deal directly with me, the tour guide and driver not a company office or a group dispatcher.


MY SERVICE: Tours are conducted in my luxe SUV (up to six guests). The service includes: discussing the client’s wine interests; focusing on low production, family-owned wineries (taking into account, client requests), making appointments as necessary; and arranging food-pairings and lunch stops. The itinerary for every tour is arranged in advance and a hard copy schedule given to each guest. I provide cold bottled water for hydration during the day and as refreshment with lunch or snacks.





During the tour, we can stop at a restaurant or gourmet grocery store for tasty foods for a picnic. Let me know if this is a special occasion (birthday or anniversary) and I'll let the hosting staff know – sometimes additional pours or amenities will be provided.


As a former business executive, I know the importance of exceptional customer service. My goal always has been not just to meet, but to exceed client expectations.


MY TOUR EXPERIENCE: Have been conducting private wine tours for 15 years, starting out with five years for a top limousine and touring company. I have lived in the wine country for 30 years. I'm thoroughly knowledgeable about all the appellations of Napa Valley and Sonoma County. Having conducted tours for thousands of clients. I have visited over 500 wineries and know owners and hospitality staff who can make all the difference in the visitor experience.


My Contact Info: 707-766-4329 • bill@valleytours.wine https://www.valleytours.wine